While the overall market is growing, the industry is also dominated by conglomerates with a vertical integration among three phases: production, distribution, and exhibition.
This integration causes barriers in the industry, such as biased screen allocation, as the business is mainly focused on obtaining a wider audience for stronger revenues. The filmmakers and audience are the main victims of this effect.
The filmmakers are asked to produce films only with a high probability of commercial success. The consumers’ right to enjoy various and free-choice of content is lost. MovieBloc’s mission is to solve those problems with its blockchain technology.